Every freelance copywriter dreams of signing a dream client—the one who values your craft, pays well, and lets you do meaningful work that lights you up.
For Akshaya, a freelance copywriter based in Bangalore, that moment came after months of rejection, underpaid gigs, and soul-sucking projects. But here’s what made her story different: not only did she land her dream client, she used one surprisingly simple client acquisition strategy to land three more in the next six months.
This blog walks you through her journey—from struggle to success—and gives you a clear, repeatable playbook to attract your own dream clients.
The Struggle:
Low-Paying Clients, Inconsistent Work, and Freelance Client Acquisition Woes
Akshaya quit her corporate job in 2021 to become a full-time freelance copywriter. She had strong writing skills and a passion for brand storytelling—but like many new freelancers, she struggled with client acquisition.
She tried everything:
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- Cold emails (with few replies)
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- Freelance job boards (₹500 gigs)
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- Referrals from friends (short-term, unpredictable)
By mid-2022, she felt stuck in a loop: three low-paying clients, no time to grow, and no way to charge more.
“I was burnt out. I kept thinking, if I could just get one dream client, everything would change.”
The Turning Point:
Redefining Her Dream Client
Instead of chasing any project that came her way, Akshaya paused and defined exactly what her dream client looked like. This clarity didn’t happen overnight—it came after she joined Jigsaw Thinking, where coaching conversations helped her get specific about who she wanted to work with and why:
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- Industry: Startups or personal brands in wellness/lifestyle
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- Pay: ₹40,000/month or more for retainer projects
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- Work Type: Long-form email or sales copy
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- Values: Collaborative, strategic, and growth-focused
It completely changed her approach to freelance copywriting and narrowed her focus—something many copywriters skip when figuring out how to attract high-value clients.
This clarity is the foundation of effective client acquisition. It helps you attract clients who truly fit your skills.
The Strategy:
Case Studies as a Client Acquisition Magnet
Instead of ads, cold calls, or complex funnels, Akshaya chose a refreshingly simple strategy to grow her freelance copywriter business: strategic case studies.
She realized that while most freelance copywriters showed portfolios or writing samples, hardly anyone shared results.
So she turned even her smallest wins into compelling case studies using this format:
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- Client background – who they are and what they needed
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- The problem – what wasn’t working
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- The solution – her approach and process
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- The results – metrics, testimonials, or qualitative impact
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- Visuals – clean design, charts, quotes
And most importantly—she shared these:
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- As a featured LinkedIn post
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- As an email attachment
- As the lead section on her website