Online + free
Attract your dream clients, consistently.
Bring in the right leads without spending money.
What it means: Ads and referrals are only the tip of the iceberg. The real work is belonging and FOMO.
1
Who you're for
The tighter you draw it, the stronger everything gets.
2
Your positioning
Fill in four parts and your statement builds itself.
Your draft
For your in-group, we are your category that the benefit, unlike the alternative.
3
Your dream-client criteria
All three must be true. Check your leads below.
They feel the need
They know the problem.
They understand your category
No explaining needed.
They can pay
They can afford you.
0 of 3 met
0 of 3 met
4
Your in-group content plan
Make your in-group feel seen.
List options in each box, then pick two. Fit beats reach.
Free
Paid
Online
Online + paid
Offline
Offline + free
Offline + paid
Pick two boxes to set your priority channels.
5
Marketing experiments
Run one at a time.
| Experiment | Hypothesis (if X then Y) | Metric watched | Verdict | |
|---|---|---|---|---|
How this connects: Dream clients from here convert faster in Sales.
For brands that sell online. Skip this tab if you don't run a store.
6
Your store funnel
Last month's numbers, from Shopify, GA4 or your store dashboard.
₹
Conversion rate—Orders ÷ visitors
Cart abandonment—Carts that never became orders
Monthly store revenue—Orders × average order value
7
What a small lift is worth
Set a realistic target for each lever.
%
₹
Add your funnel numbers and a target to see what it's worth.
8
Tracking check
Can you see which platform brings each sale? Not sure counts as a gap.
Meta Pixel fires on every page, including the thank-you page
Meta Conversions API is on, so iPhone and ad-blocker sales still count
Google Analytics 4 records add to cart, checkout and purchase
Google Ads counts purchases as conversions
Purchase events send the order value, so you can see revenue per channel
Every link you share (Instagram bio, WhatsApp, email) carries UTM tags
One test order checked in each platform's event tester
Marketplace sales (Amazon, Flipkart, Nykaa) tracked apart from your own site
Mark each line to see your score.
9
Your first store fix
One change you'll ship this month.
10
Get your results
Add your details to see your results and download your PDF.