The Founder Freedom Playbook · Sales

Close high-value deals without the back-and-forth.

Sales is a trust process. It runs in ten steps.

What it means: A business has two jobs. It creates value, and it captures that value in money. When you create a lot, it's fair to capture a lot.

1

Your trust funnel

Mark where each step stands today.

1

Qualify immediately

Ask the three dream-client questions before anything else.

2

Make your time valuable

Send a calendar link. Show that you run a process.

3

Build pre-call credibility

Share your best proof and say exactly what to look at.

4

Connect on the call

Find genuine common ground first. Trust starts with similarity.

5

Set the agenda

Your questions, your insights, their questions, then a decision.

6

Diagnose like a doctor

Reflect back their goal, why it matters and their blocker.

7

Show your process

Walk them through it visually until they ask how you help.

8

State the price and hold it

Say it without flinching. Anchor high. Offer flexible terms.

9

Invite objections

Ask what's stopping them deciding today. Answer with a case study.

10

Follow up cleanly

Ask which camp they're in: yes, no or questions.

Mark each step to see your score.

2

Your numbers

Three numbers that decide your revenue.

₹
Per client or retainer.
%
Calls that become clients.
₹
Set it before any negotiation.

3

What it takes to hit your number

Use the revenue goal from your Strategy plan.

₹
₹
New clients needed—Add your goal and deal value
Sales calls needed—Add your conversion rate
Or raise your price to—Add your current revenue
4

Your first move

Pick one step to fix this month.

How this connects: Deal value and conversion feed your Strategy number. A price rise is the fastest lever.

5

Get your results

Add your details to see your results and download your PDF.