Where he was
A strong year behind him, but as a founder who was the single point of failure in nearly every event.
No clean financials, fragile team, and menu-making and event delivery that only worked when he ran it.
Wanted lifestyle and creative freedom, but the business couldn’t yet run a day without him in the room.
Financial clarity came first
his first-ever financial model, built by him and stress-tested live in session.
A premium house, QX Hospitality,
took shape, with a clean fixed-fee structure replacing messy profit-share.
A full dream-team org was designed and modelled
hiring sequence set, imposter syndrome reframed as normal.
What shifted
Where he is now
Financial freedom
Unit economics he understands, a salary set with intent, and a model that checks out at scale.
Lifestyle freedom
Building toward a dual Bali–Jakarta life, designing the business around the life he wants.
Creative freedom
Moving from doing every event to designing the house that delivers them without him.
In his own words
I’ve moved into this excitement of — okay, now I’ve got a whole team with me. The numbers are there already, consistently. Now, how do I approach my life as a CEO?
This could be your story too.
10 years
coaching
founders
300+
Long-term
Clients
10+
Coaches &
Partners
1:1
Coaching
Always
