Where she was
Delivering strong AI training, but pricing on instinct and unsure how high the market would actually go.
Operations were unstructured and founder-dependent, with every lead and follow-up routed back through her.
One core offer, and no structured way to turn one-off workshops into larger, repeatable engagements.
Pricing discipline locked in
a clear floor, then raise until a client says no rather than guessing low.
An à-la-carte model
unbundled delivery into named value blocks, breaking the day-rate ceiling.
New high-value offerings emerged
multi-week programs, AI avatars, and a Fractional AI Director role.
What shifted
Where she is now
Closing deals consistently
At premium rates, with the market validating the price and the positioning.
A “Core Three”
focus — sales, training, product — with everything else delegated, deferred, or deleted.
Building toward
Six- and seven-figure conversations by owning clients’ full annual AI budgets.
In his own words
feel like the more I share, you always end up finding more things for me to improve upon — which is much better for me.
This could be your story too.
10 years
coaching
founders
300+
Long-term
Clients
10+
Coaches &
Partners
1:1
Coaching
Always
