Where she was
A decade deep into branding, respected by clients, but revenue lurching month to month with nothing to show for the expertise.
Every client brief triggering a fresh, exhausting decision spiral – project or retainer, yes or no – with no framework to answer it.
Always last in line to get paid. Team, vendors covered first and her own reward was an afterthought.
Repositioned from studio-executor to Creative Director
“I am a Creative Director for your brand” not “we do branding projects.”
Built a real financial floor: a take-home percentage
tied to revenue goals, a monthly cash flow sheet, salaries tied to milestones not the calendar.
Rebuilt the team with intention.
Went leaner first, then brought on a full-time employee with a growth path tied to studio milestones.
What shifted
Where she is now
4 paying Creative Direction
Retainers, most on 12-month terms, with 3 warm prospects in the active pipeline.
Halfway to her personal income goal
With her first client renewal underway at revised, more confident pricing.
Warm inbound now landing
From LinkedIn and Instagram for the first time. No longer riding on referrals alone.
In her own words
I love the work. I’m confident about the team I’m building. The clients I have are happy and engaged. My positioning and messaging feel authentic
This could be your story too.
10 years
coaching
founders
300+
Long-term
Clients
10+
Coaches &
Partners
1:1
Coaching
Always
